The television platform is becoming more interactive. It combined TV and internet advertising. TV interactive advertising is going to be seen in Hong Kong. It is the latest advertising form in Hong Kong. The interactive TV allows feedback and data exchange to the broadcaster. For example, consumers can order a product through the remote and the TV channel.
The coming form of interactive advertising would be iTaxi. In China, it is already launched. iTaxi entertains passengers on their ways. It would install in a taxi and provide information about the city. Passengers could use the iTaxi to book hotel, make restaurant reservations, purchase movie tickets, view latest promotions and receive discount coupons etc.Another new form of interactive advertising would be found in mobile. In the foreign countries, Near Field Communication (NFC) technology is already developed. NFC is a wireless connectivity technology which can exchange data through built-in NFC devices like NFC mobile. It is a “read-and-write” device. Since everyone in Hong Kong has got at least one mobile phone. It has a large potential to develop mobile interactive advertising in Hong Kong.
The development of Smart Poster is also using the NFC technology. Smart Poster is different form the traditional one. It could exchange information between a NFC handset and a passive tag on a poster. The information provided would not limit in the fixed size of the poster. Interactive advertising in smart poster could provide more information to consumers.
References
- Interactive Advertising - The Future is Interactive!, iTaxi Sets the Pace for Mobile Passenger Information Systems!, http://www.interactiveadvertising.ca/index.html
- NEC Forum: About NFC, http://www.nfc-forum.org/aboutnfc/
- Smart Posters, http://www.cps-technologies.fr/index.php?option=com_content&view=article&id=38&Itemid=33&lang=en
Posts
No comments:
Post a Comment