In recent years, I believe most of you must be attracted by the TV when you're on the bus and feeling bored. This is a new technology for advertisement and creates a huge impact to stakeholders.
This technology is called MMOB(Multi-Media On-board), which is delivered via the channel of LCD monitors on bus. MMOB service has a high coverage to mass audience which is nearly to 4 million passengers per day. Outdoor media also gives advertisers high reach to narrowly targeted audience like commuters and local shoppers.
MMOB combines the persuasive power of television with the reach, value and flexibility of outdoor media and takes it to large audiences. Let's start with an example,
This interactive advertising encourages the commuters making phone call immediately to win certain prize or incentive of TV show. For example, for the first 30 people who make a phone call and give a correct answer to specific program, they can win the prize, coupon or gift. This is one of a common promotional tool in usual life.
In the future, computerized Global Positioning Bus will be used for Tracking System (GPS) to telecast the programming. This system will provide the best service for advertisers and passengers by GPS location-specific broadcasting.
kylie
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