Interactive Advertising - types of online ad

One major benefit of online advertising is the immediate publishing of information and content in a more effective manner that is not restricted by geography or time. By online advertising, marketing has become more interactive. Another plus point is the efficiency of advertiser’s investment. Online advertising allows for the customization and modification of advertisements, including content and posted website.


Floating ad: it moves across the user's screen or floats above the content. It appears uninitiated, superimposed over a user-requested page, and disappears or becomes unobtrusive after a specific time period (typically 5-30 seconds). The most basic floating ads simply appear over the Web page, either full screen or in a smaller rectangular window.

Expanding ad: size can be changed and which may alter the contents of the webpage. Advertisers use the expanding rich media format to expand an ad creative into a larger creative upon a user’s mouse-over or click interaction.

Polite ad:a large advertisement will be downloaded in smaller pieces to minimize the disruption of the content being viewed.

Wallpaper ad: the background can be changed of the page being viewed.

Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.

Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.

Video ad: actual moving video clips are displayed. This is the kind of advertising most prominent in TV, and many advertisers will use the same clips for both television and online advertising.

Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.

Mobile ad: an SMS text or multi-media message sent to a cell phone.

They ALL can grab the viewer's attention and tend to be more interesting to view.