Interactive Advertising by Free Trial & Electronic Medium

Many companies are using free trial promotion to enhance new product awareness. Mostly, customers need to complete a survey before they get the free trial. This is for sure a golden chance to obtain comments and customers’ database including their e-mail address. After collecting customers’ e-mail, the company can then start its long-tail e-mail marketing via such huge network.

In middle-June, Haagen-Dazs has launched this kind of campaign and delivered all 10,000 ice-cream bars to customers. Obviously, it is very successful.

This campaign has some benefits, it can :

- collects large amount of customers’ information

- provides foundation for e-mail marketing

- delivers coupons to customers for purchase incentive

- induces a strong influence of word-of-mouth (WOM) in forum and peer conversation.

Besides, it introduces this advertising promotion via the popular website, Facebook. This cultivates a strong social network which involves users’ responses.

More and more companies are using Facebook as a medium for interactive advertising.

Another example, Pocari is using the similar method.

People can acquire Pocari souvenirs by earning points in the application.

Users can also play games, make up collection, invite friends to join, or even challenge them. This kind of interactive advertising is most likely to enhance brand loyalty.

reference:

www.facebook.com

http://www.pocarisweat.hk/pocari_home.asp

http://www.haagen-dazs.com.hk/html/eng/front/index.html