Mobile Advertising of HK Taxis

Hong Kong taxi is first-ever launching the global positioning system (GPS) on mobile advertising roof in Asia, so that taxi roofs of vehicles can be traveling through the region, time, and even temperature, to display the advertising messages or information. So far, 30 taxis installed the new system in June, expected to be increased at the year-end of car number 200.

The new system has a combination of "remote-transmission", real-time global positioning and wireless transmission these three technologies. Taxi line of sight with a high degree of similar height, representing a billboard placed in the building more advantages, as long as the wireless transmission will be equipped with smart features LCD display mounted on taxi roofs, satellite systems will to track the location of the taxi, the taxi immediately sent to the district will be promote the use of information related to display.

System can also be creative in the provision of weather or temperature information at the same time, to promote more information and increase the attractiveness of advertising. In addition, the systems own some interactive features. For instance, when public see the ads and feel interested, they can send SMS message by mobile phone to input a password showing on the advertising, and finally they can download e-coupons. System of traceability is also as a result of the taxi “in” area, for example, taxi can show Causeway Bay restaurants’ advertising when the taxi is passing via Causeway Bay. But also at different times, respectively, broadcasting breakfast, lunch and dinner promotion, so that ads are more user-friendly.

Why interactive advertising is needed in Hong Kong today?

The followings are the statistic to show the potential customers can be reach though interactive advertising in Hong Kong today,

"57% and 41% of netizens in Hong Kong are actively involving in Blogging and Social Networking respectively"
(Source : Synovate Media Atlas Hong Kong (Jan-Dec, 2008))

Almost 70% of Hong Kong people are using Internet"
(Source : Internet World Stats (www.internetworldstats.com))

"In May 2009, there're over 13,850 posts of 'iPhone" are being generated on blogs, forums, newsgroups and online news sites in Hong Kong"
(Source : ezBuzz, May 1 to 30th, 2009)

The interactive advertising is used to invites people — suggesting, collaborating, amplifying, advocating and diffusing. And there will always be good storytellers.

With a simple click of the remote control or device to the advertisement, people will change from passive viewers to active participants. They will also have the higher potential to find more information, ask questions and play games. It is commonly uses in website, mobile and TV etc. to request for potential customers to response.

It is useful for brand building, direct response marketing and public relations. Whether the exposure is offline or online, the requirement is that people click to the web to research purchases, build confidence in their spending decisions and then make a purchase.