Why interactive advertising is needed in Hong Kong today?

The followings are the statistic to show the potential customers can be reach though interactive advertising in Hong Kong today,

"57% and 41% of netizens in Hong Kong are actively involving in Blogging and Social Networking respectively"
(Source : Synovate Media Atlas Hong Kong (Jan-Dec, 2008))

Almost 70% of Hong Kong people are using Internet"
(Source : Internet World Stats (www.internetworldstats.com))

"In May 2009, there're over 13,850 posts of 'iPhone" are being generated on blogs, forums, newsgroups and online news sites in Hong Kong"
(Source : ezBuzz, May 1 to 30th, 2009)

The interactive advertising is used to invites people — suggesting, collaborating, amplifying, advocating and diffusing. And there will always be good storytellers.

With a simple click of the remote control or device to the advertisement, people will change from passive viewers to active participants. They will also have the higher potential to find more information, ask questions and play games. It is commonly uses in website, mobile and TV etc. to request for potential customers to response.

It is useful for brand building, direct response marketing and public relations. Whether the exposure is offline or online, the requirement is that people click to the web to research purchases, build confidence in their spending decisions and then make a purchase.