Mobile Advertising of HK Taxis

Hong Kong taxi is first-ever launching the global positioning system (GPS) on mobile advertising roof in Asia, so that taxi roofs of vehicles can be traveling through the region, time, and even temperature, to display the advertising messages or information. So far, 30 taxis installed the new system in June, expected to be increased at the year-end of car number 200.

The new system has a combination of "remote-transmission", real-time global positioning and wireless transmission these three technologies. Taxi line of sight with a high degree of similar height, representing a billboard placed in the building more advantages, as long as the wireless transmission will be equipped with smart features LCD display mounted on taxi roofs, satellite systems will to track the location of the taxi, the taxi immediately sent to the district will be promote the use of information related to display.

System can also be creative in the provision of weather or temperature information at the same time, to promote more information and increase the attractiveness of advertising. In addition, the systems own some interactive features. For instance, when public see the ads and feel interested, they can send SMS message by mobile phone to input a password showing on the advertising, and finally they can download e-coupons. System of traceability is also as a result of the taxi “in” area, for example, taxi can show Causeway Bay restaurants’ advertising when the taxi is passing via Causeway Bay. But also at different times, respectively, broadcasting breakfast, lunch and dinner promotion, so that ads are more user-friendly.