Interactive Advertising = “One to One” Advertising in Hong Kong

Interactive advertising become a popular medium in Hong Kong for the company to capture the potential customers' awareness.

INTERACTIVE ADVERTISING: http://www.jiad.org/article5

It is a medium to communicate with the potential customers. User can be process the advertisement directly and individually. They have the right to control what they want and what they like.

Company can interact to customers though website, ads, advertisers, mobile or TV etc. An article announces that interactive advertising become a consumer –versus advertiser- controlled and this control directly influences consumers’ responses.

A “one to one advertising” can be known as “relational marketing” which can create a unique relationship between the company and the individual by customization marketing and sales pitches base on customer reaction to the interactive advertising.

The future relationship can be built up base on the customers’ reaction. The people who response to the message means they are interested to the advertisement and they want to collect further information about your product or company.

Some interactive advertising can be form of lucky draw or direct email that waiting for response. The company can collect the customer profile base on the some data fill in.

On the other hand, customers are more enjoy the customer relationship build up with the favor company, rather than switch to other brands always.

Let enjoy the effective way to communicate with the potential customers.

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